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BRANDING: Basics & Essentials

The idea of jumping head first into a task is intriguing, but we all know that in order to get it done right, following a detailed, step-by-step process is best. Branding is no different, as it requires a willingness to dive right in while…

The Basics of SEM (Search Engine Marketing)

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO…